Millennial Weddings

The word ‘Millennial’ has recently become as popular as its predecessor ‘Generation X’. It’s a word that describes a modern, rootless, possession-ambivalent generation born in the early 1980s to the early 2000s. This generation is gaining importance; indeed its behaviour has reached the notice of the Whitehouse, who have researched the whole subject and produced a 15 chapter document on Millennials and their effect on the economy.My subject is the impact of Millennial behaviour on Wedding photography. Yes, Millennials are now the largest generation alive, but not just in the USA; Britain also has its fair share, and they are shaping the way in which we shop, use and create media.Am I a Millennial?Well apparently if you don’t a home, plan to get married much later in life and rely on loans to pay for anything expensive, then you may just be. Millennials want things simple, easy and now. They are adept at downloading and sharing online, especially photography. However, in stark contrast to their possession-loving parents and grandparents, they do not feel the need to own many physical objects, among them the wedding album. Who now actually owns a physical photo album?

I am a digital photographer and come from an age that was aware of film, but has embraced technology. I do very little printing, although I know I should! All the wedding couples I have worked with simply want the digital images and if I so much as mention printing they shudder! They seem to want a traditional wedding but inclusive of a hashtag/social media link which they can showcase online or on their mobiles using an app. Indeed, sometimes the wedding invites are via social media (we know which ones!).Please don’t misread my opinion on this way of life. I applaud their natural adoption and adaptivity to the technology that has surrounded them from day one. Without the millennial need for online material, I would not be here right now writing this or producing wedding images.Indeed, if it were not for the Millennial-driven social media boom, half the wedding opportunities I have been offered would not have existed, as they came through via the online social community. However, it does not seem to matter to the Millennial wedding guest if they are not good with a camera, because they have a phone, and they may just get lucky sometimes and capture something really special. The Millennial Generation is very creative and they are all pinning and blogging and tweeting for the world to see, helping the millennial bride plan her wedding, and producing reams of shots of the wedding for posterity (online).

A millennial wedding is an interesting mix of the modern (broad use of online media to arrange and record the day) and the traditional (the ceremony and celebration). The photography relies heavily on technology (Photoshop is now a must) but ultimately the photos, as always, must be properly composed and executed. Regardless of the generation and their changing desires – the wedding photographer had to get the shot right to begin with.

Strategic Planning With Implementation in Mind

Plans come in all shapes and sizes, but the sorts of plans that I have in mind are those whose effective implementation is vital to the organisation’s continued well-being. The plan might be a marketing plan involving the development of new markets and products; it might be a restructuring to enhance flexibility and customer focus or the adoption of a concept such as lean thinking. It might be all of these which, together, form the elements of a strategic business plan. The common denominators are that the effective implementation of the plan involves many more people than were involved in the plan’s formulation and the price of failure to execute is high.

The three fundamental reasons for poor strategy implementation are:

  1. Planning and implementation are seen as two entirely separate activities whereas the reality is that the seeds of success or failure are sown the moment the planners sit down to plan.
  2. Planners spend a disproportionate amount of time deciding what they are going to do rather than dividing their time equally between that and planning how they are going to do it.
  3. Too few people are involved in the “how” process – assessing the plan’s feasibility and its impact on all the organisation’s resources.

These are further broken down into the following 13 barriers to good planning:

Planning Barrier No.1 – “The plan did not take into account the new environment we were operating in”.

If the plan ignores the present or fails to predict the future environment that the organisation will be operating in, it is doomed to failure from the start.

Planning Barrier No.2 – “The rationale behind the plan was never incorporated into the written document”

It is said that 70% of people will change, given a good enough reason to do so. Since almost by definition these days plans involve change, the rationale behind the proposed changes must be explained and justified. It is not sufficient to state that “this is what we are going to do”. Management has to articulate the debate that resulted in a particular course of action being proposed.

Planning Barrier No.3 – “There was no overall goal that everyone could relate to”

My company conducts Customer Satisfaction Surveys and one of the key outcomes is a weighted Customer Satisfaction Index (CSI). A division of a large public company recorded an average CSI that was satisfactory but which masked a significant problem – inconsistency. The 24% of clients who rated the supplier very highly was offset by the 27% of clients who were dissatisfied with the supplier’s performance. The supplier decided to set an overall goal of a certain CSI to replace the contribution margin that they had previously used. Although the staff found the new measure of performance much easier to relate to than the old one, it would have been even better if the revised goal was to eliminate any customer ratings below an agreed figure in an agreed time frame.

Planning Barrier No.4 – “The plan was just a series of activities – there were no clear results to aim for”

If you were trying to lose weight, you might decide to exercise more, drink less alcohol and eat more green vegetables. These are activities. I’m sure your campaign would be far more successful if you set a goal weight to be achieved at the end of 12 months together with intermediate monthly targets. Corporate plans are no different.

Planning Barrier No.5 – “Those responsible for the plan’s execution were not sufficiently involved at the planning stage”

There is an old adage that says that the more people who plan the battle, the less there are to battle the plan. Not only does this strategy begin the transfer of ownership from the “planners” to the “implementers” but it also results in a better quality of planning.

Planning Barrier No.6 – “The planners failed to integrate the plan with the current circumstances facing the organisation”

Very few planners start with the luxury of a clean sheet of paper. As a consequence any plan needs to address the present as well as the future. Womack & Jones in their book “Lean Thinking” recount the story of a company that decided to embrace the concept of “Just-in-Time” – reducing inventories and manufacturing batch sizes. Unfortunately for them, they made no fundamental changes to their production system that remained as inflexible as before. Manufacturing costs and freight costs skyrocketed due to increased machine downtime and the need to airfreight customer orders to meet delivery times.

These six barriers are connected to the first component of any plan which is deciding “this is what we are going to do”. The next stage is to think through the implications of stage 1 of the plan on every function that makes up the organisation.

Planning Barrier No.7 – “The implications of the plan were not sufficiently worked through by the planners”

For example, what if the plan calls for the development of six new products a year? Such a target has implications for Development, Production, Marketing, Sales, Distribution, Supply, HR and Finance. To minimise this problem, you need to involve the people with detailed knowledge of these functions at the planning stage.

Planning Barrier No.8 – “Insufficient time was spent planning before moving to implementation”

You would think that with all their experience, Boeing could design and bring into service a new airliner in the timeframe originally envisaged. This certainly wasn’t the case with the 787 “Dreamliner”. It was four years late into service mainly because of the problems encountered by not only out-sourcing the production of many components using new technology but in some cases also out-sourcing design. As one senior Boeing executive admitted – “… we put a global supply chain together without thinking through some of the consequences”.

Once the issue of “how we are going to do it” has been thought through, the next step is to look at the implications for human resources and finance. These are the two key Enabling Functions. Without people and money, no plan can be implemented.

Armed with the knowledge of “this is what we want to do” and “this is how we are going to do it”, the next set of questions to be asked is whether the organisation has the right number of staff with the right expertise in the right places to effectively implement the plan.

Planning Barrier No.9 – “The implementation of the plan required changes in the current organisational structure that management was not prepared to make”

Furthermore, is the organisational structure suitable to implement the planned changes? Under the direction of Lou Gerstner IBM underwent massive organisational changes in the 90′s as it moved from a technology driven hardware company to a market driven services company. The “old guard” resisted such changes to the status quo and the reorganisation would not have succeeded, had not Gerstner redistributed the “levers of power”.

Planning Barrier No.10 – “The planners underestimated the cost of implementation”

By this stage of the planning process, you will have built up a shopping list of the requirements necessary to bring your plan to reality. New infrastructure, new equipment, new IT systems… to say nothing of new people for new roles. If you cannot afford to implement the plan in its present guise, then maybe you can stagger investment or extend the period for implementation – or maybe you have to reduce the scope of the plan so it is within your means to execute. Far better that you come to the realisation now that you cannot afford the costs of the strategy implementation than discover it six months down the track.

Planning Barrier No.11 – “There were no clear subsidiary objectives”

It was the Chinese philosopher Lao-tzu who said that a journey of a thousand miles begins with a single step. Similarly, the achievement of the goal will be dependent on a large number of subsidiary objectives and the strategies to achieve them. It is so important that these objectives are related to “how we are going to do it” rather than “this is what we want to do”. In effect, we plan from the top down but execute from the bottom up.

Every plan should conclude with an initial Action Plan. “Initial” is emphasised because action planning is a rolling exercise. As some actions are completed, others take their place. The final two barriers relate to the transitional phase where the focus on strategic planning gives way to one on execution.

Planning Barrier No.12 – “There was no Action program that set out the objective of each action, who was to be responsible for it and its completion date”

There is one action that is frequently overlooked and that is to communicate the totality of the plan to everyone who will play a part in its execution. If you want to engage your staff – and who doesn’t – you have to explain where the organisation is now, where it’s going and why and each person’s role in getting there.

Planning Barrier No.13 – “Management underestimated the time required for implementation – we simply did not have enough hours in the day to complete the actions that we were responsible for by the date indicated and do our “normal jobs” at the same time”

This very real barrier needs to be addressed at the planning stage – not when the execution of the plan starts to flounder. Before agreeing to completion dates with those responsible for completing actions, talk with them, make sure you understand what is involved in carrying out the action and arrange for them to receive assistance if necessary.

The quality of execution is dependent on the quality of the strategic planning. The good news is that as you successfully tackle each barrier in sequence the next barrier, and the one after that become less daunting.

Four Reasons Why Small Business Fail To Plan and Why They Need To Think Again

It is so widely acknowledged that a robust business plan is one of the key ingredients in small business success, it seems remarkable that anyone serious about their business could considerable it optional. For example, Business Link say, “It is essential to have a realistic, working business plan when you’re starting up a business”. A recent survey showed that small businesses were twice as likely to be successful with a written business plan as compared with those without one. The Times in their annual round up of 100 up and coming UK businesses suggest that “poor business planning” is a key reason for failure. Indeed, it’s almost impossible to find an authority that would advocate the opposite idea, a clear signal that this idea is accepted wisdom. Despite this, a recent survey shows that two thirds of small business owners run their businesses on gut instinct alone.

I had a very interesting discussion about this a couple of days ago with a good friend of mine who has run several successful small businesses in which he posited the idea of a “planning gene”. He felt that the only possible explanation for the lack of proper planning in small business was genetic.

According to his theory, the majority of people are born without the “planning gene” and this explains why so many people don’t have any written business plan, despite the overwhelming evidence of a high correlation between a robust and vigorously implemented business plan and business success. The majority of us are simply not biologically and genetically wired to plan.

This is certainly one explanation, although I have to say I have a few reservations as to the validity of his theory. I talk with small business owners about planning every day. I’m part of a small business myself. I’ve owned several small businesses over the last ten years each with varying degrees of success. In all those conversations and all that experience, this was the first (semi) serious discussion I’d had about the planning gene.

If I was to aggregate the results of the conversations I have had with actual and prospective customers on this topic, four distinctive strands emerge explaining why small business owners fail to plan. Whilst I have heard a few other explanations for the lack of effective small business planning, I am treating these as outliers and focusing on the most significant.

I’m Too Busy To Plan – More often than not, the small business owners we talk to tell us that proper planning is a luxury that only big business can afford. For them, business planning, if done at all, was a one-time event that produced a document for a bank manager or investor which is now gathering dust in the furthest recesses of some rarely opened filing cabinet. There just aren’t enough hours in the day and if forced to choose, they would do the real, physical work and leave the mental work undone, which seems to be the poor relation at best, if it is even dignified with the status of work at all.

Traditional Planning Doesn’t Work – The “I’m too busy to plan” excuse is often supplemented with this one. I’ve heard the stories of the most legendary construction overrun of all time, The Sydney Opera House, originally estimated to be completed in 1963 for $7 million, and finally completed in 1973 for $102 million, more times than I can remember. Sometimes, this idea is backed up with some actual research, such as the fascinating study by several eminent psychologists of what has been called the “planning fallacy”. It seems that some small business owners genuinely believe that mental work and planning is a bit of a con with no traction on physical reality.

My Business Is Doing Fine Without Detailed Planning – A minority of small business owners we speak to are in the privileged position of being able to say they’ve done pretty well without a plan. Why should they invest time and resources into something they don’t appear to have missed?

Planning Is Futile In A Chaotic World – Every once in a while, we hear how deluded we are to believe that the world can be shaped by our hopes and actions. This philosophical objection to planning is perhaps my favourite. It takes ammunition from a serious debate about the fundamental nature of the universe and uses it to defend what almost always is either uncertainty about how to plan effectively or simple pessimism. This is different from the idea that planning doesn’t work as these business owners have never even tried to form a coherent plan, but have just decided to do the best they can and hope that they get lucky as they are knocked hither and thither like a steel ball in the pinball machine of life.

As with all of the most dangerous excuses, there is a kernel of truth in each of these ideas and I sympathise with those who have allowed themselves to be seduced into either abandoning or failing to adopt the habit of business planning. Most small business owners feel the same dread in relation to business planning as they do to visits to the dentist, so it’s unsurprising that so many simply don’t bother. However, by turning their backs completely on planning, they are in danger of throwing the baby out with the bathwater. Taking each idea outlined above in turn, I’ll attempt to show why business planning is critical, not just despite that reason but precisely because of that reason.

I’m Too Busy Not To Plan – Time is the scarcest resource we have and it is natural that we would want to spend it doing those things that we believe will have the greatest impact. Of course, we want to spend most of our time producing, but we should also invest at least some time into developing our productive capacity. As Stephen Covey pointed out in his seminal work, “The Seven Habits of Highly Effective People”, we should never be too busy sawing to sharpen a blunted saw. Planning is one of the highest leverage activities we can engage in, as when done effectively it enhances the productive capacity of small businesses, enabling them to do more with less. Nothing could be a bigger waste of precious time than to find out too late that we have been using blunt tools in pursuit of our business goals.

If we as small business owners weren’t so busy and time wasn’t so scarce, then we wouldn’t have to make choices about what we did with our time and resources. We could simply pursue every opportunity which presented itself. However, for the busy entrepreneur, the decision to do one thing always has the opportunity cost of not being able to do something else. How can we be certain that our business is going where we want it to go without pausing regularly, scanning the horizon and making sure not only that we are on track but also making sure that we still want to get to where we are heading? I believe more time is wasted in the single-minded pursuit of opportunities that are not right than is wasted by over thinking the opportunity of a lifetime.

In short, small business owners are extremely busy and their time is precious. So much so that to waste it doing the wrong things with the wrong tools would be tragic. Small business owners that cannot afford the luxury of making expensive mistakes simply must regularly sharpen the saw through continuous business planning.

Traditional Planning Doesn’t Work, So We Need a New Approach That Does – There are some fairly large question marks over the effectiveness of traditional business planning techniques. In an age where business models are becoming obsolete in months rather than years, a business plan projecting five years into the future cannot be viewed as gospel. Nobody has a crystal ball and if they did, they probably wouldn’t be writing business plans but using their remarkable predictive powers to some more profitable end.

Dwight D Eisenhower said “plans are useless, but planning is essential”. Whilst producing a document called a business plan is far from useless, the real value lies in the process by which the plan is created in the first place. If this process can be kept alive in a business then the dangers associated with traditional planning can be minimised or avoided all together. In an environment of continuous business planning, small businesses can be flexible and adaptive to the inevitable changes and challenges they will face. Rather than quickly becoming obsolete, their plan will simply evolve with the changing circumstances.

Accepting that the plan is a living thing that will evolve necessitates a change of approach to business planning. An effective business plan is the response to the repeated asking of the questions what, why, how, who and how much. It is not a 20 – 30 page form to fill in for the benefit of a bank manager or some venture capitalist, who will probably never fully read it. A business plan should help you, not hinder you, in doing business. If traditional business planning doesn’t work for you, it’s time to embrace the new paradigm of continuous business planning.

My Business Could Do Even Better With Effective Planning – If you are one of the lucky few whose business has thrived despite an absence of traditional business planning, then I say a sincere well done. I hope that you can say the same thing in five years time.

Business life expectancy in Britain and across Europe and indeed the world are in rapid decline. A study done at the end of the eighties and then again as we marched into the new Millennium showed that life expectancy had more than halved for British businesses in those ten years, from an average of 9.7 years to 4.1 years. Just because a company once enjoyed market leadership does not mean that its future is assured. Many high street institutions have fallen victim to the recent recession. Five years ago it was inconceivable that UK retail institutions like Clinton Cards, Game, Borders, Barratts, T J Hughes, Habitat, Focus DIY, Oddbins, Ethel Austin, Principles, Allied Carpets, Woolworths, MFI and Zavvi/Virgin Megastore would all be either out of business or teetering on the brink of oblivion in 2012. Yet that is exactly what has transpired.

Any business from the smallest to the greatest is not impervious to the winds of change. A new competitor, a technological breakthrough, new laws or simply changes in fashion and consumer preference can all re-write the future of a company regardless of how bright that future once seemed. It is precisely because these risks exist that business planning is critical. To survive in business is extremely hard, but failing to effectively plan for the future or adapt to current realities surely makes it impossible and failure inevitable.

Of course, it is not necessarily the absence of plans that did for these companies but the quality of their plans and most especially the quality of their implementation. Even a poor plan vigorously executed is preferable to the finest planning and research left to rot in a drawer. Continuous business planning is effective business planning because it emphasizes implementation and regular reviews of real results as part of what should be a continual process of improving company performance rather than simply attempting to predict the future and wringing our hands when our prophecy fails to come true. We believe, like Peter Drucker, that the best way to predict the future is to create it.

Planning Is Essential In A Chaotic World – We sometimes feel small and insignificant as we try against all odds to translate our dreams into business reality. It’s easy to feel all at sea when we consider some of the challenges we face. However, whilst it is true that we cannot control the direction of the wind, we can adjust our sails and change the direction of the rudder. Difficult and challenging circumstances may come in our lives, but we can control the outcome of these circumstances by choosing which path to take.

The truth is that we are fundamentally achievement orientated as human beings. When this is taken away, we lose much of the energy and motivation that propels us forward. There have been numerous studies carried out on life expectancy rates after retirement, which show that when clearly defined goals and daily action moving in the direction of those goals are removed from our lives, the result is literally fatal. The individuals studied who failed to replace their career goals with a new focus for their retirement simply shriveled up and died. The implications for small business owners are clear. Those business owners with clear goals who take action daily that propels them in the direction of their goals are far more likely to thrive and survive than those who take any old goal that comes along or move from day to day with no defined objective other than survival.

It seems to me that precisely because life is so chaotic and challenging that effective planning is essential. Without continuous business planning, our businesses and the small business owners that work in them may find that bit by bit they are atrophying and on their way to becoming another business failure statistic.

There undoubtedly exists an antipathy for business planning felt by many small business owners. Clearly, this cannot be fully explained by the lack of a “planning gene”, but it equally cannot be fully justified by the reasons most commonly put forward by small business owners to not engage in the business planning process. These reasons must be critically re-evaluated and a commitment made to a continual and never ending process of improving the condition of their small businesses. Without such a commitment, the future for small businesses in the UK is uncertain.